Revolutionizing the Lingerie Industry in the Middle East

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Stay tuned for more amazing stories like these in future editions of MY JOB For now, I could not resist including the story of the beautiful young Christina, whose mission is to bring a Victoria's Secret-style lingerie shop online to Middle Eastern and global women of all religions and cultures. Christina's. About Us. Nayomi was founded in the Kingdom of Saudi Arabia in as a single lingerie store, and 24 years later has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear and slippers as.

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The intimate apparel industry in the Middle East is undermined by conservative attitudes towards women, but that doesn't mean consumers desire these products any less than their western counterparts. For example, until , lingerie stores in Saudi Arabia were almost exclusively staffed by men. Behind their more modest street clothes, many women in Arab countries apparently are wearing North American lingerie as western companies expand into these markets. Saudi Arabia is the company's biggest Middle East customer, with 29 stories in that country alone. The company plans to add.


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